[Thanks to Coca-Cola UK for providing the PR & images]
Arcades and popular culture mingle extra typically than we are able to, arcades being the perfect engine for nostalgia in all sorts of media. Many exhibits and flicks in the present day happen within the 1980s or '90s, throughout which the arcades would play a significant cultural function.
One in all these present exhibits is one which lots of you realize nicely – Stranger Issues from Netflix. When you have no idea it, the present takes place within the metropolis of Hawkins within the early to mid-1980s. Digital arcades make an look now and again (very similar to the TV present The Goldbergs, primarily based within the 80s).
Because the present's third season begins tomorrow (perhaps in the present day, relying on once you learn it), Netflix is beginning the present's promotional circuit and sponsors are becoming a member of them. Coca-Cola, who’s creating an "ephemeral arcade" within the Shoreditch space of East London. The thought is to deliver Hawkins to Shoreditch for a day, with a purpose to recreate a 1985 arcade in area. I’ve not been in a position to know which video games (or what number of) shall be out there exterior Dragon's Lair. One of many causes for Coca-Cola's involvement is that the introduction of New Coke in 1985 may also play a job within the new season; they are going to provide "a restricted version, world within the again, the issues that may do Coca-Cola x Stranger."
Right here is extra data from the press launch; If any of you is within the space on the 11th and finds this arcade, you should definitely report!
COCA-COLA TURNS THE WORLD OF ETERNAL FANS WITH THE LAUNCH OF HAWKINS PALADE ARCADE AND 800 CANNES LIMITED EDITION
. Thursday, July 11 Hawkins arrives at Shoreditch whereas Coca-Cola launches a unusual factor in an ephemeral arcade!
The Hawkins-themed Arcade, which followers will keep in mind from season 2, options genuine 80s video video games used within the set, in addition to a secret room & # 39; the wrong way up accessible solely to folks with a vigorous Stranger Issues eye …
The primary 800 company capable of finding this secret area will get their fingers on a restricted version, an the wrong way up world that Coca-Cola x Stranger can create (photograph).
The Arcade pays tribute to the story of "New Coke", which is a part of Season three, which takes place in 1985, when New Coke was launched in America.
Abstract of particulars under with press launch and connected marketing campaign pictures.
Particulars of the occasion:
Date: Thursday, July 11, 2019
Hours of operation opened: ] 11 am-9 pm (final entry eight.30 pm)
Location: The Coca-Cola and Stranger Video games Room Issues, Store four, Brick Lane, Spitalfields, E1 6QR
Nearest Underground Station: Liverpool Avenue / Outdated Avenue / Shoreditch Excessive Avenue
Occasion: ] Coca-Cola and Stranger Issues invite followers to find the well-known London Arcade. , providing the chance to play the unique arcade video games of the collection and accumulate a restricted version of Coca-Cola x Stranger Issues Upside Down * *
Introduction: Entrance to the Arcade is free. Guests will obtain Coca-Cola x Stranger Issues tokens to play arcade video games.
* Solely 800 "back-to-back" cans of Coca-Cola can be found on a first-come, first-served foundation. Below 16s have to be accompanied by an grownup.
Web page : www.coca-cola.co.uk/stranger-things-arcade
Concerning the creator: arcadehero View all posts by arcadehero
I’m a giant fan of video video games and I function my very own recreation room, The Grid Arcade Recreation, in West Valley Metropolis, Utah, since 2008.